Transform Your Customer Journey with Strategic Video Experiences

I help small, B2B and B2G Tech Companies guide prospects from first impressions to power users through cohesive video experiences that improve conversion, onboarding, and retention.

Stop creating disconnected videos that may look professional but don't drive business results. Start architecting strategic video experiences that support your customers' entire journey.

Your Materials Aren’t Converting

  • Prospects watch your demo but don't move forward.

  • New customers get stuck during onboarding.

  • Users never discover your best features.

  • Your materials might look good, but don't drive results.

Great Products Shouldn’t Need Customers to Work So Hard

Maybe you have some videos to support your Customers’ Journey, or maybe you’re still solidly in the documents realm, or maybe you have so little it keeps you up at night. Regardless of what you have or where you’re at, you know something’s not working.

You’re Frustrated and Overwhelmed

  • Customers complain almost daily about the lack of materials.

  • You're not sure if what you have is helping or hurting.

  • Creating content feels like a shot in the dark.

  • You need videos that actually move business metrics.

Your Customers Deserve Better

  • Complex products need clear storytelling

  • Customer success should be guided, not accidental

  • Every touchpoint should build toward mastery

  • Great technology deserves strategic communication

I Get Your Pain

After years in Tech, in many different roles along the Customer Journey, I know how frustrating it is to have amazing technology that customers struggle to understand. I've seen too many great products fail to gain traction, not because they weren't valuable, but because the communication didn't guide people to success.

Technical Writer Turned Video Strategist

  • Years translating complex software into clear guidance

  • Deep understanding of how users actually learn and adopt technology

  • Experience with the entire customer journey from prospect to power user

Everything Under One Roof

  • Strategic script development

  • Professional voice-over and audio production

  • Video editing and post-production

  • No vendor coordination headaches

Strategic Thinking, Not Just Production

  • Connect demo videos to onboarding success

  • Design training that drives feature adoption

  • Focus on business outcomes, not just video metrics

  • Partner with you on customer success, not just content creation

Image of a Camtasia workflow

Step 1: ASSESS

Analyze Your Customer Journey

  • Map your current customer experience from prospect to power user.

  • Identify where video can have the biggest business impact.

  • Baseline your key metrics (conversion, activation, retention).

  • Develop strategic recommendations for video outputs.

Timeline: 1-2 weeks

Simple Process, Strategic Results

I use a simple, 3-Step process to help you move from where you are, to where you want to be. Every company is unique, every product is different, and we work together to reach that desired state. Whether that’s one video, or an entire catalogue.

Step 2: ARCHITECT

Design Strategic Video Experiences

  • Create cohesive video strategy that supports your entire customer journey.

  • Develop scripts that connect demo → onboarding → training seamlessly.

  • Handle all production: script, voice, music, editing.

  • Ensure every video serves a specific business purpose.

Timeline: 2-3 weeks per video

Step 3: ACTIVATE

Launch and Optimize for Results

  • Deploy videos strategically across your customer touchpoints.

  • Track performance against baseline metrics.

  • Provide ongoing optimization recommendations.

  • Identify opportunities for expanded video strategy.

Timeline: Ongoing partnership

An Execution Strategy That Fits You

I’ve worked with and for lots of small tech companies, so I get your constraints. And it’s not just budget, it’s also time. Those won’t change, so I make sure I meet your where you’re at.

Just Start

Maybe you’re looking at your budget and all it’s saying is “We can do one video. Period.”

Not a problem. Let’s start there - no pressure to buy more or take on more than you can manage. We’re still going to go through and do the whole discovery process and look at your Customer Journey. There’s no extra cost to that. But even if you do just one video, understanding and taking into account the complete Customer Journey will make that video better for you and your customer.

Flexible Options

  1. One Video at a time, with discounts kicking in as you add to your catalogue over time, be that over 3 months or 3 years

  2. Bundled packages for each step of the Customer Journey: Sales, Onboarding, Training. And packages that span all 3.

  3. Ongoing delivery where you get a set number of videos per month or per quarter. (This is the best deal, btw.)

Iteration is Key

I approach everything with an Agile mindset. Deliver what you can based on the information that you have, and then iterate as new information is learned. But the important part is to get something out there into the world.

Old style camera with film reel lying on a notebook.

Ready to transform your Customer Journey?

Start with our comprehensive Customer Journey Video Assessment. Even if you decide not to work with me, you'll walk away with actionable insights about how to optimize your customer experience through strategic video.

What You’ll Get:

  • Detailed analysis of your current customer journey touchpoints and materials

  • Specific recommendations for video optimization within that customer journey

  • Baseline metrics and improvement opportunities

  • Clear roadmap for implementation

  • No obligation - valuable whether you work with me or not